Have you started your own business and don't know where to start to create a strategic visual identity that conveys your purpose?
Starting a business is a challenging and uncertain time, especially when it comes to creating a brand that truly connects with the public. Many entrepreneurs start off on the right foot, but realize that something is missing: a clear strategy that will guide their brand to success.
Here at Estúdio Egéria , we have a well-structured process that involves branding and visual identity strategies to create brands that stand out and connect uniquely with their audience . Below, we explain how we work with entrepreneurs to create authentic and memorable brands:
1. Detailed briefing
Before anything else, we start with an in-depth briefing , where we put everything about your business on paper . This process is essential for us to clearly understand what your brand represents, its values and what it wants to communicate to the public.
Here we ask questions like:
Why did you start this business?
What is your goal for the future of the brand?
How do you want customer service and onboarding to work?
What perception do you want to create about your brand in the market?
This initial diagnosis gives us a complete overview to work strategically on each aspect of the brand .
2. Analysis of competition and market
We analyze the competition and the market in which your brand operates . We understand who your competitors are, how they position themselves, and what we can do differently to make your brand stand out. This step helps ensure that your brand has a competitive edge and is uniquely positioned.
3. Brand Dynamics: Understanding Your Story
Our brand dynamics go beyond the visible aspects of the brand. The idea is to connect your personal story with the essence of your business . For us, understanding the deep purpose of your brand is essential. This includes:
The perception you want to convey to the public (Ex: To be perceived as a modern, welcoming, innovative brand...);
The experience you want to provide to the customer (Ex: How should the brand make the customer feel?);
The brand attributes and archetypes (Ex: What qualities do you want to associate with your brand?).
This step is vital to ensure that your design and visual identity truly represent your business’s values and mission .
4. Building the brand's visual panel
Once you understand all the elements that make up the essence of your brand, we move on to creating a visual dashboard . This dashboard will be a guide that includes all the visual elements of your brand:
Colors : What colors best represent your brand?
Visual style : What does your brand convey? Is it elegant, modern, relaxed or welcoming?
Tangible perceptions : If your brand were a smell, a song, or even a drink, what would it be? These associations are important to translate the brand into something more sensorial and complete.
From the visual panel, we create your brand's visual identity , which includes:
Logo ;
Typography ;
Graphic elements ;
Color palette ;
Templates for posts and other marketing materials .
These elements are fundamental to building a cohesive and consistent brand that conveys professionalism and attracts the right audience.
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